Tencent and Guillemot Family Eyeing an Ubisoft Buyout

Taiso

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The Guillemot brothers founded Ubisoft.

Tencent is...well, Tencent.

Honestly, the strokes working at Ubisoft deserve to have their toys taken away from. Shitty company with shitty politics and shitty hiring policies.

 

NeoSneth

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Tencent is already a 9% owner. Pushed terrible games and DEI initiatives, crashed the company, now is coming to scoop up . Checkmate.
BTW, this is not the only company where Tencent is doing this.
 

Taiso

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how about releasing some good games in order to stablize your shitty company?
The problem there is that they had many years to respond to the feedback that gamers were giving them.

They didn't take it.

So the gamers didn't buy their shitty games touting the superior moral high ground..

Another corporation commodifying virtue.

Now there is at least a three to five year development cycle to release anything that could be considered profitable. They are such a slow, cumbersome organism now that they need more than quick releases to save them. The economic culture at Ubisoft is to release huge games with exorbitant production costs and reap the profits through a variety of shitty business models (ultimate editions, season passes, etc.)

And then blame the consumer when it fails.

They can't last another three to five years that it will take to make the ultimate dudebro shooter with hot chicks and buff dudes.

They got high off the smell of their own farts. Probably wanted some of that sweet investment capital that companies get from raising their ESG score while they're at it. And that money is drying up, too.

They failed to change the culture. It's great.

Meanwhile, Warhammer 40K: Space Marine II had a wonderful launch and is well regarded by the market as a successful throwback to a simpler time when dudes with machine guns tore it up.

The formula is simple.

Make games the majority of the market wants to pay for.

And do your gay socially aware games on the side.
 

NeoSneth

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what about the " Modern Audience" that will absolutely show up to buy these virtue signaling games?
That will surely save them. /s
 

Taiso

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Tencent is already a 9% owner. Pushed terrible games and DEI initiatives, crashed the company, now is coming to scoop up . Checkmate.
BTW, this is not the only company where Tencent is doing this.
Anybody that thinks China isn't letting all these shitty companies they have a stake in step on their own dicks to just buy them at a bargain is fooling themself.
 

Taiso

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what about the " Modern Audience" that will absolutely show up to buy these virtue signaling games?
That will surely save them. /s
Yes!

It worked so well for:
  • Star Wars
  • Dungeons and Dragons
  • Marvel Comics
  • Rings of Power
  • Wheel of Time
  • Dragon Age
Even if any of these things are making money, they have damaged the fan base, divided the culture around these properties and caused wounds that will never heal. And I question just how many 'fans' are actually paying for this shit now. There are many ways to get money, play with the data and shift the focus.

Amazingly, Funcom, the owners of the Conan property, is owned by Tencent and it is still a predominantly male oriented power fantasy. Thankfully, Fredrik Malmburg is a wonderful curator for REH's most popular creation.

There was supposed to be an Amazon show but it never materialized.

Gee, I wonder why.

Now it's been adopted by Netflix.

Also, I'd suspect that Malmburg ended his business arrangement with Marvel because they wanted to take the character in a direction that Malmburg felt would damage Conan's identity. The first year wasn't too bad. This despite fucking shitty Jason Aaron doing the writing.

The current run by Titan Comics written by Jim Zub is the best Conan we've gotten since Thomas' early seventies run. This change in direction is something Marvel would never have abided. It's like night and day.

Again, I don't mind if people want to make socially aware content. But read the fucking room.
 

Average Joe

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Learned the other day that that shit Star Wars game they released is fucking $70.
 
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100proof

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Again, I don't mind if people want to make socially aware content. But read the fucking room.

While I don't disagree with this in principle, a big part of the problem is that a not small subsection of fandom has become ridiculously reactionary so "the fucking room" in this scenario has become beyond retarded and should be thoroughly ignored. The shit I've seen accused of being "woke" the last couple of years is straight up fucking embarrassing. Like yeah, making all the women uggos in games, the complete elimination of redheads, making established characters gay for no discernable reason other than "REPRESENTATION". Sure... that stuff is annoying and a proper balance needs to be struck between making tweaks and updates and not just curb-stomping things people like because "fuck what fans want".

However, any product with a non white-male lead gets an immediate barrage of ragebait now (regardless of any indication of quality) and people scream and cry and rend their garments about pretty much any attempt at inclusivity no matter how insignificant. It makes having rational discussions nearly impossible and just makes the blue hairs completely entrenched in their belief that they're right and that fans should just be ignored.

As usual, the internet has ruined discourse (social media in particular) because it prioritizes engagement over rationality which means only the biggest, dumbest, most hyperbolic takes suck all of the air out of the room so you either have to engage in the dumbest possible version of every conversation or simply not be heard.
 

fake

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Yes!

It worked so well for:
  • Star Wars
  • Dungeons and Dragons
  • Marvel Comics
  • Rings of Power
  • Wheel of Time
  • Dragon Age
Even if any of these things are making money, they have damaged the fan base, divided the culture around these properties and caused wounds that will never heal. And I question just how many 'fans' are actually paying for this shit now. There are many ways to get money, play with the data and shift the focus.

Amazingly, Funcom, the owners of the Conan property, is owned by Tencent and it is still a predominantly male oriented power fantasy. Thankfully, Fredrik Malmburg is a wonderful curator for REH's most popular creation.

There was supposed to be an Amazon show but it never materialized.

Gee, I wonder why.

Now it's been adopted by Netflix.

Also, I'd suspect that Malmburg ended his business arrangement with Marvel because they wanted to take the character in a direction that Malmburg felt would damage Conan's identity. The first year wasn't too bad. This despite fucking shitty Jason Aaron doing the writing.

The current run by Titan Comics written by Jim Zub is the best Conan we've gotten since Thomas' early seventies run. This change in direction is something Marvel would never have abided. It's like night and day.

Again, I don't mind if people want to make socially aware content. But read the fucking room.

Wait, who here is upset about black elves and pseudo-hobbits?
 

Taiso

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While I don't disagree with this in principle, a big part of the problem is that a not small subsection of fandom has become ridiculously reactionary so "the fucking room" in this scenario has become beyond retarded and should be thoroughly ignored.

Itr shouldn't be ignored because it's costing these companies real money. Pretending that the opinions of the people you are trying to sell a product to should be dismissed when you don't like them is financial suicide. When you aren't serving your customers, you have to either pivot to the market demands or, I don't know, be bought out by Tencent.

The shit I've seen accused of being "woke" the last couple of years is straight up fucking embarrassing. Like yeah, making all the women uggos in games, the complete elimination of redheads, making established characters gay for no discernable reason other than "REPRESENTATION". Sure... that stuff is annoying and a proper balance needs to be struck between making tweaks and updates and not just curb-stomping things people like because "fuck what fans want".

So you DO understand the problem.

EDIT: What these fans call 'woke' is a term they're using as a shorthand for all the things you mentioned in your comment here.

Yes, it's become trendy to use the term 'woke'. But maybe, just maybe people are tired of spelling it out, especially when their legitimate criticisms are ignored in the discourse as the angry whingings of 'toxic manbabies', which is even more insufferable a gaslight than using the term 'woke'.

They took all of our cool shit from us, shit all over it and then blamed us for it becoming awful as a result of what they did to it. Lunacy. They are the epitome of the crappy kid sister upset that she can't play with your toys, cries to the parents who then force you to 'share' and then when you're outside riding your bike, she smashes them all and laughs at you about it for caring about it.

Fuck these people.

However, any product with a non white-male lead gets an immediate barrage of ragebait now (regardless of any indication of quality) and people scream and cry and rend their garments about pretty much any attempt at inclusivity no matter how insignificant. It makes having rational discussions nearly impossible and just makes the blue hairs completely entrenched in their belief that they're right and that fans should just be ignored.

There is this thing called 'pattern recognition'. You're smart enough that I think you know what that is.

There is a small subsect of people that will always act this way.

Right now....it's more than a few people that they can just be ignored. It's a roaring sea of people that are using their memory as intellectual self defense.

Forget media literacy. We have crossed the Rubicon on that count and expecting average thinking human beings to suddenly gain wisdom is folly.

This is a problem the corpos created. Not the fans. The fans don't make the games and they are under no obligation to accept what the companies put out.

Telling them 'it's all just in your head' is both a lie and dismissive of the people you are trying to sell products to.

Gamers don't want to be preached to. These companies manufacture products and sell them to...

...wait for it...

...gamers.
As usual, the internet has ruined discourse (social media in particular) because it prioritizes engagement over rationality which means only the biggest, dumbest, most hyperbolic takes suck all of the air out of the room so you either have to engage in the dumbest possible version of every conversation or simply not be heard.
And any corporation that acts as though social media is something that can be dismissed deserves to die.

Perception is reality, my friend. It shouldn't be, but it is.

The market shouldn't be adjusting to the messaging they are receiving in these games. That is moral authoritarianism to demand that of the market. And the human spirit will never be defeated by these people. There's a part of that which is pretty inspiring, actually.

The company should be adjusting to the market.

Or get gobbled up by Tencent. If that's what they want, mission accomplished.

But I don't think it's what they want.
 
Last edited:

Ralfakick

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The problem there is that they had many years to respond to the feedback that gamers were giving them.

They didn't take it.

So the gamers didn't buy their shitty games touting the superior moral high ground..

Another corporation commodifying virtue.

Now there is at least a three to five year development cycle to release anything that could be considered profitable. They are such a slow, cumbersome organism now that they need more than quick releases to save them. The economic culture at Ubisoft is to release huge games with exorbitant production costs and reap the profits through a variety of shitty business models (ultimate editions, season passes, etc.)

And then blame the consumer when it fails.

They can't last another three to five years that it will take to make the ultimate dudebro shooter with hot chicks and buff dudes.

They got high off the smell of their own farts. Probably wanted some of that sweet investment capital that companies get from raising their ESG score while they're at it. And that money is drying up, too.

They failed to change the culture. It's great.

Meanwhile, Warhammer 40K: Space Marine II had a wonderful launch and is well regarded by the market as a successful throwback to a simpler time when dudes with machine guns tore it up.

The formula is simple.

Make games the majority of the market wants to pay for.

And do your gay socially aware games on the side.

Sounds like Disney and a lot other companies as well
 

wyo

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Tencent is already a 9% owner. Pushed terrible games and DEI initiatives, crashed the company, now is coming to scoop up . Checkmate.
BTW, this is not the only company where Tencent is doing this.
Yes Tencent has totally ruined Ubisoft which used to be a great company that produced the best games ever.
 

HellioN

, What The Fuck Is This Shit?
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I remember when Ubisoft made good games like OG Ghost Recon and Prince of Persia the Sands of Time.
 

Taiso

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Yes Tencent has totally ruined Ubisoft which used to be a great company that produced the best games ever.
I don't think Tencent urged them to do anything.

They just let companies like Ubisoft kill themselves slowly to the point where they're easier to simply acquire them.

This is literally the economic application of Sun Tzu in action here.

Ubisoft was once an excellent company. Those days are long gone.

They went the way most of these bloated corporations go when they get too big. Just another empire stretched too thin and too arrogant to consider they might one day no longer exist.
 

100proof

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Itr shouldn't be ignored because it's costing these companies real money. Pretending that the opinions of the people you are trying to sell a product to should be dismissed when you don't like them is financial suicide. When you aren't serving your customers, you have to either pivot to the market demands or, I don't know, be bought out by Tencent.

Dude this is just culture war brainrot. There is no "pattern recognition". You see what you want to see (and ignore the things that don't follow your "pattern") because you have an axe to grind.

You've conflated the actual audience (which is largely normal people who don't give a FUCK about culture war bullshit) with terminally online social media keyboard warriors.

Ubisoft is in financial ruin because they've made a string of poor business decisions and a shitload of bad-to-mediocre games over the last decade, not because they made the Star Wars lady ugly or made a character gay for no reason. If the games were engaging and not the same Ubisoft open-world sludge that they've made over and over again for the last 15 years, people wouldn't give a fuck. I know this because dipshits online screamed and cried and gnashed their teeth over The Last of Us 2 but that game sold 20 million copies. Hogwarts Legacy was the most hated game by a certain breed of online buffoon and it was the best selling game of 2023. Not because it was "anti-woke" (the game had inclusivity and diversity out the ass) but because it was the first genuinely good video game in a beloved franchise and the people who actually buy video games (and don't just cry about them on the internet) were excited about a well-executed big-budget Harry Potter game. For every game or media property you claim is in ruin because of "wokeness", I can point to a dozen others that are doing just fine because they make good products and aren't horribly written (and yet still contain minorities and include social and political messaging).
 

Taiso

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Dude this is just culture war brainrot. There is no "pattern recognition". You see what you want to see (and ignore the things that don't follow your "pattern") because you have an axe to grind.

You've conflated the actual audience (which is largely normal people who don't give a FUCK about culture war bullshit) with terminally online social media keyboard warriors.

Ubisoft is in financial ruin because they've made a string of poor business decisions and a shitload of bad-to-mediocre games over the last decade, not because they made the Star Wars lady ugly or made a character gay for no reason. If the games were engaging and not the same Ubisoft open-world sludge that they've made over and over again for the last 15 years, people wouldn't give a fuck. I know this because dipshits online screamed and cried and gnashed their teeth over The Last of Us 2 but that game sold 20 million copies. Hogwarts Legacy was the most hated game by a certain breed of online buffoon and it was the best selling game of 2023. Not because it was "anti-woke" (the game had inclusivity and diversity out the ass) but because it was the first genuinely good video game in a beloved franchise and the people who actually buy video games (and don't just cry about them on the internet) were excited about a well-executed big-budget Harry Potter game. For every game or media property you claim is in ruin because of "wokeness", I can point to a dozen others that are doing just fine because they make good products and aren't horribly written (and yet still contain minorities and include social and political messaging).
You're in your own subjective bubble of rationality. You, like so many others, are dismissing the chatter going on and thinking it doesn't matter. It absolutely does.

I could easily dismiss all of the points you've made here but quite frankly, arguing with you about this is like so much more social media noise. Nothing will get accomplished and I have characters to level in Wizardry.

You find the argument tiresome? Fine. I find your position equally tiresome. You're just as mad as the people using the term 'woke'. That gives you no ground to stand on.

Moving on from you in this thread. No disrespect intended. You're smart. Just not this time.
 

fake

Ned's Ninja Academy Dropout
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You're in your own subjective bubble of rationality. You, like so many others, are dismissing the chatter going on and thinking it doesn't matter. It absolutely does.

I could easily dismiss all of the points you've made here but quite frankly, arguing with you about this is like so much more social media noise. Nothing will get accomplished and I have characters to level in Wizardry.

You find the argument tiresome? Fine. I find your position equally tiresome. You're just as mad as the people using the term 'woke'. That gives you no ground to stand on.

Moving on from you in this thread. No disrespect intended. You're smart. Just not this time.
giphy.webp
 

neo.kobe.city

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Far Cry 3: Blood Dragon is great shit.

I think one of their smaller sub-studios did the Scott Pilgrim beat'em-up, which is also great.
That's that 80's as fuck looking FPS, right? Sounds rad. I'll give it a shot. Oh yeah, Scott Pilgrim was Ubisoft. That was good.
 

fake

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Yeah, Blood Dragon is one of my favorite games of the past 10 (I guess 11) years.
 
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