i think the NRA had to do something. From a political standpoint, the NRA basically has two stock answers.
1. Freedom (essentially trying to get people to think of guns as an abstract concept)
2. More Guns (Dumb reasoning that only resonates with people already in the tank)
The problem with the first and more compelling answer is that when there are white, suburban children getting shot up, it is hard to think of these things in the abstract.
Anyways, the Gun Crowd is in for a tough fight. Mostly because they go about it all wrong. All this "Cold dead hands stuff". All this implied threat of violence if we don't get our way. I can't think of one social movement in the last 100 years that achieved success through violence or threat of violence.