The family that managed SNK USA in its final years, headquartered in San Jose, CA. Following the Japanese business tradition of trusting families to run a business, SNK Japan hired the Barone family to control SNK USA. This proved another disaster for SNK Japan. Under their misguided leadership, the Barone family ignored the niche US home cart market, completely botched the launch of the Neo Geo Pocket Color, and did nothing to further arcade sales of the MVS or SNK Photo Systems (which were both awarded to Apple Photo Systems after SNK USA's demise). SNK USA was closed in 2000. The Barone family will forever hold a place of infamy in the history of the Neo Geo.