wasnt it rebranded and sold as something else for awhile.
I was first called Citrus Cooler before they named it Ecto Cooler in the 80s and 90's. The first name change was Shoutin' Orange Tangergreen then they switched it to Crazy Citrus Cooler then canned it not too long after. I know too much about this stuff because my mom would give me a box of it once a week as a treat with lunch.
I was the Nick that Matt mentioned on X-Entertainment's Ecto Cooler Bible. I didn't think that it would just be normal Orange Lavaburst, so I got a pack of Tangergreen too and saw the receipt that I got back said "Hi-C Ecto" on it. Turns out that most super markets never changed the name so it came up the same.
I've been making the recipe for a month now. Sadly I haven't been able to get the tangerine juice they recommend so I've been putting Mandarin Oranges into a blender. So it's not 100% like Ecto Cooler, but it's pretty damned close if you ask me. It's weird drinking it without the food coloring, because it comes out really bright orange.
Other then not being able to find the tangerine juice, the only thing that's a pain in the ass is the flavor mix. They recommend a website and for the flavoring it's almost 25 bucks for the Flavor-Aid. But you get 48 packs of it and that's enough for 48 gallons of juice.
I'm pretty happy with it. When it came back as Tangergreen I used to buy a box or two of it every time I went to the supermarket, now since I can't it's great to be able to make it at home. Give it a try if you liked it as a kid. It's just as good now.