Well at the very least, it will be interesting to see if the 3D thing takes off for Nintendo, or if this will be another expensive blunder for them like Virtual Boy. It will also be interesting to see the long term effects of this 3D stuff on people's eyes. They're already warning young children away from the thing, but you know the world famous parents of America are going to disregard any warnings and stick their kids in front of it anyway. But I'm also wondering if it may have some effect on non-kids' eyes after a while, since we all tend to disregard the warning about taking a break from video gaming every hour or whatever.
Either way, it's clear Nintendo needs to have some new gimmick, since DS sales are dropping and a lot of the smartphones everybody are getting can do pretty much everything a DS can, and often better (better/more sound, better graphics, with games a fraction the price of DS carts). Some developers like Capcom are throwing more and more of their resources into phone games as being the next big platform.
So will 3DS revitalize Nintendo's hold on the handheld market? I predict it will sell very well at launch (like every Nintendo handheld) but it will be really interesting to see how things stand a year or two from now.
I'm about to get all Merc on everyone, so bear with me.
With the 3DS at $250, it is not only the most expensive handheld in Nintendo’s history, but tied with the Wii as the most expensive gaming platform in Nintendo’s history. With the Wii currently at $150, this will put the 3DS at $100 more than Nintendo’s own home console. It's more expensive than an Xbox 360!
If you look at Nintendo’s key demographic, you’ll find the vast majority is 18 and younger. Most of this demographic doesn’t work and depends on mom and pop to for their video game scratch. Truth is we are still in the throws of an economic downturn. The average American family does not have a huge flow of disposable income. Also take into consideration the cash parents have already spent on Nintendo’s other DS systems, and I doubt many will be standing in line to drop another $250 for another DS like system. We all know how stupid the average parent is.
Along the same line as the previous point, I can remember clamoring for that next newest system, and my parents would always ask, “What’s this game thingy got that yours doesn’t?” Parents could care less about GPU, bits, or buttons. If it doesn’t look different, they won’t go for it. Nintendo’s 3DS looks very similar to the original DS in both name and form. We as gamers know it’s not just some minor upgrade. To the parents who take a quick glance at an ad or picture, they’ll likely dismiss it as yet another upgrade Nintendo is trying to sell them. And with Nintendo releasing a new DS iteration it seems every month, who can blame them?
I see Nintendo at the same position Sony was five years ago. At the time, Sony was riding high on the success of the PS2 after it reached 100 million units shipped. So when the PS3 came out, they figured why not price it at $600. They were Sony after all. The top dog in video games. They can price their systems at whatever price they want, and gamers would buy it up. Five years later we see the problems that created for Sony. The price point scared consumers away. Sure, it was the most powerful system around with huge innovations, but it cost way too much. That coupled with the runaway success of the Wii mixed with the strong sales of the 360, the PS3 now sits in third place.
Beyond the initial investment of $250, you'll have to spend at least $40 to get something to play on it. Now you're almost spending $300 for a portable system and a game day of? Ouch.
As much as I lament to say it, the iPhone and Android phones have made serious strides in portable gaming. More than any competitor I’d argue. They might not be Nintendo, but neither do they want to be. They’ve taken the idea of casual gaming to a whole new level. Simple, easy to play games that cost little to make and little to purchase (or nothing for many Android games). The iPhone has pioneered and perfected the digital download concept while Sony and Nintendo lag behind.
With portable devices combining what used to be several different devices, gaming has been merged into this ever changing portable market. For consumers who own an iPhone, or other gaming ready portable device, dropping another $250 for a gadget that only plays games and $40 for every game is a tough pill to swallow. In contrast, these same consumers can download games on a device they already own for as cheap as free. Granted some games can cost upwards of $19.99, but this pales in comparison to the double Nintendo is asking. Most iPhone games are $4.99 and under. This segment of gamers will only increase as the portable device market continues to grow and evolve.
Even those who don’t own an iPhone would still be amply enticed to choose it over a 3DS. I mean I just bought a fairly nice Android phone for $60, with a new 2 year contract, and I've been playing games on it more than I expected. It's nice for when I have a spare few minutes. The iPhone/Android certainly won’t have the caliber of games found on a 3DS, but for the target casual market, I doubt those consumers care.
On the subject of the iPhone/Android, consumers not only want a device for gaming, but one that offers multi-functionality. The iPhone/Android offer not only games, but apps and programs the 3DS could only dream of. If Nintendo is charging a premium price for a product, then put in premium hardware. The 3DS has 0.3 megapixel camera? My old Blackberry 8330 had a 2 megapixel camera. That’s nothing compared to the 5 megapixel camera found in the iPhone 4. Not to mention the 3DS has a lower resolution screen than the iPhone. I’m not necessarily bothered by the 3DS’s weak technical specs, as it’s all about the games for me, but it should still offer comparable hardware to merit such a price. Granted the 3DS has the whole 3-D gimmick the iPhone doesn’t (though they've been tinkering around with this 3D tech since the GBA). Nevertheless, the 3DS should offer something better for the price.
It seems now Nintendo is blaming us the gamers for making the 3DS so expensive. Nintendo CEO Satoru Iwata stated one of the big factors leading to the $250 price point was fan reaction to the 3DS at E3. Alright, I’m calling bull on this one. Yes, people were very excited about the 3DS. That then means you can squeeze more money out of your loyal fan base? As I said before, Nintendo is slowly tip toeing over that line Sony did five years ago. The line that says “We’re insert game company name here, we can charge whatever the hell we want because we are so wildly successful.” That philosophy bothers me. That same philosophy may be the downfall of Nintendo if they continue to perpetrate it.
The 3DS will undoubtedly sell well. I’ll even admit I’m very excited for the system as it looks amazing with a killer line-up of titles. Does this give Nintendo the right to rake people over the coals for some extra dough? No.