The thing about golden legendaries is that it's pure vanity. You don't need them. You don't need any gold cards. If you're smart about crafting, you can easily build competitive decks with minimal cost. The problem is that new players can't be smart about something they have no experience doing, and there's the rub. The best and worst thing about Hearthstone is that it allows for players to play and build a collection for free. It's great that it allows players to get in on the game, open packs, build decks, and compete, but it also sours many of them because they expect to be on an even playing field with people who have grinded a long time, bought packs, or both. I wonder how people would perceive the game if the only way to gain cards (outside the basic set) was to buy/win packs. Then you wouldn't have this stupid F2P/P2W bullshit complaints.
Anyway, Hearthstone is starved for content. Fucking starved. Almost 2 years into the game and all we have is one expansion and we just got our second adventure. There's no reason we couldn't have more battle boards, different heroes, tournament modes (or, hell, any other type of mode other than ranked/casual/arena), or more deck slots. Moreso, there's absolutely no fucking reason they can't offer special bonuses for events. In Diablo, they regularly have double gold/experience gain. In Hearthstone, you get the chance to obtain one card back a month. Think about that. You're also capped at 100g a day you can win playing ranked. Why not have a weekend every so often where you can earn double gold (or even double experience to help earning those gold basic cards). Or special quests to earn more than 40/60/100g. They could add achievements that would give replay value to old adventures, and maybe force players to play something other than the same net-decks (ie: "play 15 taunts in a single game" - 100 points).
It was only a few months ago that we got a spectate mode, and everybody was stroking Blizzard's dick and talking about how grateful they were. It reminds me of that Eddie Murphy standup bit where he talks about being starved and somebody hands you a cracker and you think it's the most delicious thing ever. That's what Hearthstone players are. Hoping for that Ritz cracker.