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Video game industry legend Katsuhiro Harada, best known for his work on Bandai Namco’s “Tekken” franchise, is launching a new game development studio with rival company SNK.
Established May 1, VS Studio SNK is headquartered in Tokyo and is expected to become a consolidated subsidiary of SNK. SNK says it will support the launch of the new studio and “collaborate on game software development to further strengthen their combined
“We are pleased to announce the launch of our new game development studio, VS Studio,” Harada, who exited Bandai Namco in December 2025, said in a statement Tuesday. “VS Studio’s philosophy is ‘Beyond tradition, crafted to perfection.’ We will combine technology, sensibility, and world-class expertise to pursue the ultimate. From a free, open, and spacious environment, we will generate new ideas and create memorable games. We established this studio to bring this vision to life. The ‘VS’ in VS Studio holds various meanings. It represents our roots in ‘Video game Soft (VS Development Division),’ the spirit of ‘Versus’ challenging tradition, and many other meanings symbolizing innovation and challenge, such as ‘Visionary Standard,’ ‘Volition Shift,’ and ‘Vanguard Spirit.'”
Harada continued: “Having been involved in game development for many years, I’ve constantly considered how I want to spend my time as a developer and what kind of environment allows developers to perform at their best. VS Studio is one answer to that question. By bringing together technology and knowledge, and working with passionate colleagues, we aim to deliver the best gaming experiences to users worldwide. VS Studio aspires to be a studio that continues to take on such challenges, and we are looking for new team members who share our vision. Please look forward to the future of VS Studio.”
variety.com
Established May 1, VS Studio SNK is headquartered in Tokyo and is expected to become a consolidated subsidiary of SNK. SNK says it will support the launch of the new studio and “collaborate on game software development to further strengthen their combined
“We are pleased to announce the launch of our new game development studio, VS Studio,” Harada, who exited Bandai Namco in December 2025, said in a statement Tuesday. “VS Studio’s philosophy is ‘Beyond tradition, crafted to perfection.’ We will combine technology, sensibility, and world-class expertise to pursue the ultimate. From a free, open, and spacious environment, we will generate new ideas and create memorable games. We established this studio to bring this vision to life. The ‘VS’ in VS Studio holds various meanings. It represents our roots in ‘Video game Soft (VS Development Division),’ the spirit of ‘Versus’ challenging tradition, and many other meanings symbolizing innovation and challenge, such as ‘Visionary Standard,’ ‘Volition Shift,’ and ‘Vanguard Spirit.'”
Harada continued: “Having been involved in game development for many years, I’ve constantly considered how I want to spend my time as a developer and what kind of environment allows developers to perform at their best. VS Studio is one answer to that question. By bringing together technology and knowledge, and working with passionate colleagues, we aim to deliver the best gaming experiences to users worldwide. VS Studio aspires to be a studio that continues to take on such challenges, and we are looking for new team members who share our vision. Please look forward to the future of VS Studio.”
Former ‘Tekken’ Boss Katsuhiro Harada Launches New Gaming Studio With Rival SNK Following Bandai Namco Exit
Video game industry legend Katsuhiro Harada, best known for his work on Bandai Namco's "Tekken" franchise, is launching a new game development studio with rival gaming company SNK.
variety.com
