Yeah I remember also seeing the neogeo on gamesmaster in my early teens with Dominic Diamond & Patrick Moore, was on Channel 4 if I recallThe Neo Geo was prominently used in UK 90s TV show "Games Master". They regularly featured challenges with celebrities including Utah Saints and Gabrielle playing games like "King Of The Monsters". This was how many UK gamers were introduced to the Neo Geo as the console had never been offcially released over here!
I remember seeing a world heroes contest on there too