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Thread: "Neo Geo" to "NeoGeo"? When/Why the Switch?

  1. #1
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    "Neo Geo" to "NeoGeo"? When/Why the Switch?

    I have noticed that all the new Neo advertising and branding has been using the "NeoGeo" (with no space).
    Compared to the old "Neo Geo" (with the space). Any idea why and/or when they made this change?

    Close as I can tell is that the new one does have a Trademark Marking on it so I assume that the old one either expired or never had a Trademark issued for the "Neo Geo"? Was the old way ever Trademarked?

    Just a simple topic I wouldn't mind hearing what others think about this simple spelling change.

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    I used to hyphenate Neo Geo. Some always type it in all caps. It's pure anarchy.
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    Excuse me, but it's NEO•GEO. Please correct these errors.

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    Don't disrespect the hyphen like that.
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    Quote Originally Posted by ggallegos1 View Post
    Don't disrespect the hyphen like that.
    NeoHyphenGeo®

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    NEO-HYPHENDOT-GEOMETRIC-CONCEPTUALISM-A-QUANTUM-LEAP-FORWARD-IN-ENTERTAINMENT™©1993•SNK•

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    Is there a fancy grammatical term for the "dot" in NEO•GEO? I've always thought it was the proper way to spell it out, but that character isn't especially handy (at least on a US keyboard layout) when casually typing. And a hyphen doesn't look right.

    Start a poll and let's vote on it.

  9. #9
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    Quote Originally Posted by glazball View Post
    Is there a fancy grammatical term for the "dot" in NEO•GEO? I've always thought it was the proper way to spell it out, but that character isn't especially handy (at least on a US keyboard layout) when casually typing. And a hyphen doesn't look right.

    Start a poll and let's vote on it.
    Bullet. The ASCII is Alt+7 if anyone's wondering as well.

  10. #10
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    Alright... I admit my mistake I understand that there's a hyphen and/or dot.... my point still stands... Why this mysterious and in all honesty almost pointless change?
    Last edited by NexusX; 05-20-2020 at 02:39 PM. Reason: typo

  11. #11
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    Quote Originally Posted by Dr. Meat View Post
    Bullet. The ASCII is Alt+7 if anyone's wondering as well.
    Yes and no. The Bullet is used in lists only. For written language it is an Interpunct.
    Since Neo Geo is a japanese product, it is likely that this is actually a Katakana Middle Dot.

    All these friggin' dots look the same, why do they need all these different names?
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    Quote Originally Posted by NexusX View Post
    All right... I admit my mistake I understand that there's a hyphen and/or dot.... my point still stands... Why this mysterious and in all honesty almost pointless change?

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    Quote Originally Posted by Tripredacus View Post
    Yes and no. The Bullet is used in lists only. For written language it is an Interpunct.
    Since Neo Geo is a japanese product, it is likely that this is actually a Katakana Middle Dot.

    All these friggin' dots look the same, why do they need all these different names?
    That's a healthy dose of glorious pedantism. Middle dot made from Nippon steel folded over 10,000 times it is.

    NEO-ミダル・ドット-GEO is now the only correct way to write it.

  14. #14
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    The space between 'Neo' and 'Geo' was the one asset we couldn't get back from Aruze. Sorry.
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    Quote Originally Posted by Ajax View Post
    The space between 'Neo' and 'Geo' was the one asset we couldn't get back from Aruze. Sorry.

    超えるべき奴がいる。

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    The lack of space/hyphen/or dot will become the Mark of The Noobs.

    "You guys like NEOGEO?"

    "Wanna play Snessssss?"

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    Quote Originally Posted by CORY View Post
    this still haunts me to this day [shivers]

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    Quote Originally Posted by pixeljunkie View Post
    this still haunts me to this day [shivers]
    Lol. I know everybody was teasing them about sharing a bed, but weren't they actually boyfriends in the end?

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    Quote Originally Posted by 2D_Master View Post
    Lol. I know everybody was teasing them about sharing a bed, but weren't they actually boyfriends in the end?
    beware teh lube
    neohyphengeo.com

  20. #20
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    Quote Originally Posted by andsuchisdeath View Post
    "Wanna play Snessssss?"
    "When life gives you lemons, don't make lemonade. Make life take the lemons back! Get mad! I don't want your damn lemons, what the hell am I supposed to do with these?" -- Cave Johnson, CEO Aperture Science

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  21. #21
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    Why the change? Dunno. Maybe internet search and readability type of reasons. I see what you mean here: https://www.snk-corp.co.jp/us/neogeomini/

    They've got a TM next to it, which is fine. TM symbol can be used freely, without application for registration, to protect your marks. You can use the R symbol if your mark is registered, for easier protection.

    The old way "Neo Geo" had a couple of registrations which expired in 2002 and 2004.

    Currently, the only "Neo Geo" specific mark is the design + words mark with the faces
    Last edited by ForeverSublime; 05-20-2020 at 03:35 PM.

  22. #22
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    my iphone autocorrects neogeo to NEO•GEO

  23. #23
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    Answer: social media.

    Cus #neogeo and @neogeo
    "When life gives you lemons, don't make lemonade. Make life take the lemons back! Get mad! I don't want your damn lemons, what the hell am I supposed to do with these?" -- Cave Johnson, CEO Aperture Science

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  24. #24
    Cheng's Errand Boy
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    I work in intellectual property and I don't think it's trademark related.

    The social media answer makes more sense.

  25. #25
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    I have seen Neo*Geo in some old gaming publications too

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