It looks like the brand is 独角兽,which is Unicorn. I've never heard of them but digging deeper this is is a real product authorized by SNK China, with another bottle featuring Orochi Iori.
https://www.jiuhuar.com/craftbeer/5d1db7018ba5b0732c8b4567.html
Today at school I saw a student with a KOF pencil case.
Chinese name is 拳皇命运 (King of Fighters: Destiny) for clarification if anyone cares. It's merchandise specifically for the MMO mobile game, since the main series is simply 拳皇.
The more I learn about this shitty mobile game, the more I wish I didn't know about it. Goddamned Chinese money ruined Contra and now it's ruining KOF.