I dunno, the more I look at it, the more I think it could just be an arcade stick, which I'd be perfectly fine with. When you think about it, no matter how shitty it looks, its better than the Mini controllers, it probably has proper clicky parts. SNK's IP's are all over the other platforms (new Samurai Shodown for example) it probably makes sense to have all the extra buttons and try and sell a stick for those platforms. They did announce Neo Geo 3 at the same time as this, perhaps there is another hardware announcement to come and this really is just a joystick. The only thing I don't get is the two USB ports on the bottom.