Assuming the theoretical did happen and they did release a new console, they'd basically have to go either the Nintendo route and rely heavily on their 1st party titles to be the main draw for consumers to buy them since they have a pretty good array of IPs, and/or go balls out like with the AES and make it the most powerful thing on the planet at the time of release and risk making it over-priced in the process. I think the super-powered machine could MAYBE work only if they took the Apple route of also making it nice and shiny metallic to draw in the fru-fru crowd....otherwise, they'd have to hope their 1st party lineup would be draw enough to get people on board. I'm not sure that could even work in this day and age though since most of their lineup is fighters.