You water down a brand when you keep changing the icon that embodies it; imagine if Sega ditched Sonic or Nintendo tossed that Mustached dude? For SNK, first there was G-Mantle (a unique and appropriate character for the time). Then Terry Bogard. Then Kyo Kusanagi. Now Enter-chan? Shit's most definitely weak son. I know times have changed, but what's up with this weak-ass hentai anime art-style that SNK insists on pushing? SNKP created AI and Yuki for NGBC and then did nothing with them. SNK: pick a character and just keep marketing them so people associate your brand with that icon-but, I prefer one of the original ones I mentioned.