E3 is officially dead

[Raph4]

E3 is officially dead, and so is the version of the industry it was made for

Direct online marketing, distribution made an expensive annual show unnecessary.

arstechnica.com

 

[Dr Shroom]

no worries, we still got the self-fellating event known as the game awards

 

[Average Joe]

 

[madmanjock]

E3 hasn't been a big thing for well over a decade. Everyone is doing direct to consumer broadcasts now like the Nintendo Directs.

 

[StevenK]

I'm running out of things to say 'oh, maybe I'll go and see that one day', knowing full well I'll never actually bother to do it.

 

[madmanjock]

Go to Gamescom in Germany. Or don’t.

Do go to Lord of the Grillz in Cologne and have a steak and a mead though https://lordofthegrillz.de/

 

[100proof]

Yeah, E3 died the moment the major publishers started pulling out. It was always a bloated, expensive mess and its primary audience (retail) hasn't been relevant for over a decade. While it was fun to have the deluge of information come through over the course of a few days and all of the big announcements and whatever. the industry had been looking for an excuse to ditch it for a while and COVID was the perfect opportunity to completely shift to direct-to-consumer marketing.

So yeah... fun memories ("$299", Giant Enemy Crabs, Ravi Drums, etc.) but E3 has been Old Yeller for a long time.

 

[NeoSneth]

The major companies know the ROI hasn't been there in over a decade. We consume information too quickly for major release at a trade show.
Even the showings at PAX's are split among mid to small scale companies.

 

[madmanjock]

Companies don't like the comparisons over 'who won E3' either. They'd rather do it on their own terms.

 

[HellioN]

But... Muh boof babes!

 

[Koopa64]

it would have been cool to go in person back when e3 was fresher and the games were better, 20+ years ago now..... Except the part about needing to be an industry insider person to get in. what even was the point of all the neat booths, demos and presentations? put on a big extravagant show for almost nobody to see.

i bet spaceworld was better anyway.

 

[wataru330]

it would have been cool to go in person back when e3 was fresher and the games were better, 20+ years ago now..... Except the part about needing to be an industry insider person to get in. what even was the point of all the neat booths, demos and presentations? put on a big extravagant show for almost nobody to see.

i bet spaceworld was better anyway.

I’d rather ask forgiveness than permission, and that led to me successfully fake-credentialing my way into E3, in ‘99.

Totally worth it.

DC North American soft launch, 16 player LAN’d Sega Rally 2 (feature never made it to the home release), booth babes, TokyoPop having FMWwrestlers wrassle, and the rep from VideoSystem being hotter than their own booth babes …it was a time.

 

[Koopa64]

absolute legend good sir

 

[Tron]

RIP E3 only because i'll miss this.Though really once nintendo started having there own directs other publishers followed suit.Which showed publisher they don't need to spend a fortune at E3 while having there own event online is cheaper.

 

[Heinz]

I thought E3 died ages ago? Huh.

 

[kernow]

Riiiiiidge racer

 

[sirlynxalot]

Egoob

 

[100proof]

I thought E3 died ages ago? Huh.

I mean the last one was 2019 but they kept saying they were gonna bring it back at some point. Now they've officially killed it (until they try to resurrect it again in some other form, at least).