I see we upset the North Koreans
I missed the fact that women's football is worth anything, let alone rebelling against the same system which (likely) has more money than their entire country.
In any case: Every Olympics, places around the USA seem to love to put pictures of female footballers in advertising, and it's ridiculous. Nobody in the world really seems to care about women's football, but people in the USA seem to think its rise-and-fall popularity is some kind of godsend to promoting the sport in a society dominated by the NFL, MLB, NBA, and NHL leagues.
Yet despite this, the MLS is by-far a dominant leader for association football in USA/Canada, but every Olympics, people who know (it seems) little about football beyond watching youth leagues jump out of the woodwork to "cheer on" the women's football team that, even winning a medal, doesn't mean anything in the sport's grand scope.