Folks, the documentation for making the encoders is everywhere! There is no secret to doing it! Sony's technical documents for the CXA1645 and 2075 are very easy to find on the web. The JROK is one of those chips as it is pin compatible with them.
To build an encoder, just considering the cost or the parts alone is at least $20. If you're going to have an actual PCB made like the JROK, expect another $20 for that production, easy. Then the person making it will probably want a profit to make it worthwhile, so tack on another $20.
Translation, $50 shipped for a commercial encoder is a pipe dream. I can do it at $50 since I'm not making a PCB, so other than parts, the main cost is labor.
Breakdown of a CXA-based encoder, not including labor costs:
$10 for the chip (and that's IF you can find one not from a Saturn or PSX, which'll run you $20 at least)
$3 for the oscillator
$2 for the sync separator
$2 for the inductor (if you want the good Luma Trap)
$3 various caps and resistors, wires, breadboard, etc
= $20
then you have to buy all the equipment necessary
also you have to pay to ship all the parts you want
To build an encoder from scratch will take you at least 2 hours if you're at all good
So, unfortunately, don't expect the new encoder to be a lot cheaper than the JROK. If it's $60, that's a pretty damn good deal.
If anyone is interested in my encoder, let me know. I haven't included the YTRAP yet or composite as mentioned previously (since I only needed it for S-Video for Turbo Duo systems), and haven't tested it on an MVS system yet, but it should be better than a JROK since there is no YTRAP on those and also several of the grounds and caps aren't implemented.
Also, while I'm at it, I want to thank member Matt (Ross) for all his help on the encoder project!