No disrespect taken--I realize it's just a discussion, so please pardon the mammoth answer that is to follow and don't take it as a personal attack by any means. I doubt too many people will want to read it in full. Maybe you wanna just skip to the last sentence. <IMG SRC="smilies/smile.gif" border="0">
<rant>
Originally posted by Awakened1:
<STRONG>No disrespect, Dan, but let's turn that around a bit and lets find some evidence that you are NOT getting paid to write good reviews.</STRONG>
What you ask is logically impossible. You cannot prove a negative. Prove to me that you are not, for the sake of example, a rapist. You say you've never raped someone before? I don't believe you--I say you have. I just have a hunch that you're a rapist, so I'm going to announce that hunch, because I can. And if you haven't raped anybody, what proof can you offer me to shut me up? Nothing, except your word, the word of everyone who claims not to be a victim of your crimes (and of course they have no proof either), and your wish that I would not assume such horrible things about you and your character without knowing you. The accusation is completely without evidence or even a rational base--hell, it's legally libelous--but once it's stated, the damage is done. As far as the world knows now, you're a rapist.
Were I getting paid to write good reviews, I could show you some sort of memo or bank statement or what have you--if it were true, you'd be able to trace it. Since it's not true, I have no fancy car or big house or Swiss bank account. There's no material proof whatsoever of the alleged behavior, and therefore no way--or need--to "prove my innocence." All I can offer is that you can read my reviews and see which games get low marks. If I'm on Infogrames payroll, <A HREF="http://[http://www.gamepro.com/sony/ps2/games/reviews/14900.shtml"" TARGET=_blank>Motor Mayhem</A> would have gotten more than the 1.5 Fun Factor I gave it a few issues back.
The conflict you bring up, however, does exist, and it's generally just called the ad/edit conflict. It's obviously one of the most important ethical situations a writer has to deal with, especially if The Golden Rule is "he who has the gold makes the rules," right? Here's a concrete example: I worked at a magazine once where I gave the unbelievably awful Combat Cars for Genesis a 2 out of 10. The publisher came to me and said "Come on, give it at least a 5. It can't be THAT bad." I maintained that it was. Eventually I was flat-out ordered to change the review so as not to piss off the advertiser. They would not let me pull the review entirely--it was too late in the cycle, and the page had already been laid out. So I took my name off the review, let them change what they wanted, and ran my actual review with my real name in another publication, which had no problems with me telling the truth. And the magazine where it happened? Long since out of business. You simply cannot do business like that and hope to keep your reader trust.
GamePro has never--not ONCE--put any such pressure on me to sweeten or otherwise falsify a review. Our in-house key word is responsibility--responsibility to the readers to tell the truth and be a trusted source, and a responsibility to not be cruel where it's not necessary. If a game is getting, say, a 2 out of 5 for Fun, it's pretty obvious that the game is poor. What you don't have to do is say "I would rather drink a cup of my own urine...no,
someone else's urine than play this game again, and Company X should never have put out this steaming pile of dung." You can say that same point without being a total ass about it. We avoid cheap shots to preserve the company relationship, but we do not give out high marks to preserve the company relationship.
There is a certain company who has blacklisted GamePro for the last two years because they didn't like the last review they got. They stopped sending us games and they pulled all their ads. We still cover their games when we can, when it's timely coverage. But they pulled their ads because of editorial--we didn't pull our editorial because of their ads.
Advertisers try that stuff all the time. In the alarmingly recent past, I've had product managers call our ad guys and complain about a low score, knowing full well who our Editor in Chief is and that he's the proper contact person. Guess what? It didn't work--the review stands and the ad guy he called said "Sorry you're upset, but ad and edit are different realms, and I can't really tell you what you want to hear." We've had publishers think that because we preview their game favorably or put it on the cover that they are entitled to a glowing review upon the game's release. In one case, the game's high-profile preview and low review score some months later caused a really nasty three-page letter from a well known CEO, full of personal attacks about the writer's lack of a social life. (The CEO and writer had never met--he was just making random allegations without any proof. How about that.) Know what our CEO said in return? "Sorry you feel that way." He backed up the review 100%. There are several other similar situations that I can't reveal because I'd wind up naming names. But the bottom line is, at GamePro, the biz guys back up the edit guys--even if that means they have to deal with screaming and yelling from their clients.
GamePro has printed factual corrections (we just got the ESRB rating for Baldur's Gate: Dark Alliance PS2 wrong, so you'll see that one soon), but to this day has NEVER printed a retraction. Ever. We're in our 11th year.
So in summary, how do you know I don't get paid to give good reviews? Because you are not a rapist. And I take the ethics of my job
extremely seriously.
</rant...and with no edits>