Well, it doesn't exactly seem even a fair comparison when EA's deal courts a monopoly, and Take Two's deal actually still allows competition. Unlike the other one, they didn't lock out every other developer. I hardly see this as "doing the same thing". I hardly care at all what game I think is better. Hoarding something as big as that for your own self, eliminating all competition in the same field of genre is a big 'no-no' in my book.
Heck, if SNK wasn't there, Capcom wouldn't see nearly as much incentive to improve. So in a big way, SNK is there to thank for giving us games like SF3: Third Strike, as any. Without competition, we wouldn't have seen the advent of the super move and multiple methods of manuverability as soon as we had.
Same goes for the sports industry. If Winning Eleven picks up in popularity, well over here, of course EA is going to have to rethink themselves and improve over the well-improved FIFA 2005. Something that was a very long time coming, but without the sales competition, from the rest, over here due to licensing, FIFA was very very slow to react to competition they didn't look at. EA doesn't make a bad game, but they are notorious for slow efforts when noone else is there to give them either a kick in the shins; or at least, a nudge in some areas, from behind. Instead, they would choose to ignore the fact that there can be some major fundamental changes to their game, that could improve the series ten-fold.