Frame Gride 2
Robert Garcia's Butler
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- Jun 2, 2003
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Infogrames to Ubisoft's Defense
The local rival is willing to help against EA.
By David Adams
January 6, 2005 - In a recent interview with Reuters, Infogrames CEO Bruce Bonnell said his company may assist Ubisoft in resisting an Electronic Arts takeover.
The comments come in the wake of EA buying more than 20 percent of Ubisoft in a transaction initially viewed as hostile. Infogrames, Europe's largest games company, is traditionally one of Ubisoft's rivals.
"Electronic Arts certainly did not enter Ubi Soft's [sic] capital to just stay at that level...I hope Ubi Soft will find ways to defend itself so that Infogrames does not become the last bastion in the European video games industry," comments Bonnell in the interview.
Though even the French government is reportedly concerned about the potential takeover, which could mean the country keeps little voice in the video game industry, Ubisoft shares have climbed 60 percent since December 20, when EA first made its intention to buy known.
Right now it is unclear how Infogrames might help Ubisoft. However, Infogrames is ready to offer what it can. "When Ubi Soft has defined the limits within which it is prepared to work, they know we are ready to listen," Bonnell said.
Stay tuned here for more as the situation develops.
The local rival is willing to help against EA.
By David Adams
January 6, 2005 - In a recent interview with Reuters, Infogrames CEO Bruce Bonnell said his company may assist Ubisoft in resisting an Electronic Arts takeover.
The comments come in the wake of EA buying more than 20 percent of Ubisoft in a transaction initially viewed as hostile. Infogrames, Europe's largest games company, is traditionally one of Ubisoft's rivals.
"Electronic Arts certainly did not enter Ubi Soft's [sic] capital to just stay at that level...I hope Ubi Soft will find ways to defend itself so that Infogrames does not become the last bastion in the European video games industry," comments Bonnell in the interview.
Though even the French government is reportedly concerned about the potential takeover, which could mean the country keeps little voice in the video game industry, Ubisoft shares have climbed 60 percent since December 20, when EA first made its intention to buy known.
Right now it is unclear how Infogrames might help Ubisoft. However, Infogrames is ready to offer what it can. "When Ubi Soft has defined the limits within which it is prepared to work, they know we are ready to listen," Bonnell said.
Stay tuned here for more as the situation develops.
