All that I know is that I've heard nothing but good press about it, from across the globe. This is probably one of the most praised imports I've ever seen to not get a great amount of attention, in the states. Even the magazines are harping on it, but for some strange reason, it's still not getting everybody's attention.
I think the one thing missing is the lack of advertisement, for the game. Sega's just putting it out, but there seems to be no advertising on it, whatsoever. The demo was pretty keen, though. I loved the Outrun 2 demo, and I'm sure getting that one. Also, the Kingdom's Under Fire demo was quite interesting. I was a bit surprised as to how much *story* they are putting into KUF. Graphics are decent to very good considering the insane (Dragon Force-like) amount of units on screen with no pop-up. But the biggest presentation factor is all the comraderie (or lack thereof) and communication amongst various key members of your groups. It's quite cinema-like for a game that is pretty much all playable. A few lines though seem to repeat a bit too much, but that's usually what you get when you move teams around a lot in an RTS.